I am a data-driven, creative professional and expert in content creation. I realign social media content with brands' values to build community and reconnect to business-driven marketing strategies. I apply a user-centered lens to social media and content strategy.
Skills: User Research User Design UX Copywriting Social Media Management Conent Creation
Skills: User Research User Design UX Copywriting Social Media Management Conent Creation
Social Media Management
I have more than seven years of experience in social media content creation and social media management. I have worked as an individual manager and part of a team to curate a calendar and create original content. I have authored engaging multimedia content that resonates with audiences across social media platforms.
Data & Analytics
I keep data close to every creative decision and constantly make changes based on real-time findings. In creative areas that evolve rapidly, and when working with people outside of the creative industry, I find it extremely important to share data and insights
UX Design and Research
I am currently a Master of Science student in Information Design and Strategy at Northwestern University, focusing on user experience and user research. I am seeking opportunities that allow me to expand on the skills I am learning in my curriculum and that will allow me to apply a user design process to content and strategy.